Are you looking for MLM leads that work? If so, you’re not alone. Most network marketers struggle to find quality leads. Even if they do have leads, they don’t know how to contact them properly, follow up, or close the sale. Or even worse, they have unrealistic expectations about what their conversion rates will be.
There are literally hundreds of ways to get more MLM Leads. Some strategies are free while others are expensive. Some methods are simple and other methods are complex. What works for one person might not work for someone else. That’s why it’s important to find a lead generation strategy that works for you. It’s different strokes for different folks.
MLM Leads That Work
If you’re looking for my secret to find MLM leads that work, here it is:
The best MLM leads are the leads you generate yourself!
One lead that you generate yourself is better than 100 leads that you buy. When someone responds to your advertisement, or if you pique someone’s curiosity during a conversation, that is a much better lead than cold calling someone you’ve never met before.
Here’s another secret:
People with network marketing experience are your BEST leads because they have experience in the industry, believe in the industry, they’ve received some training, and they have network marketer friends.
Food for thought! If you aren’t approaching FREE AGENT network marketers, you are leaving a LOT of money on the table.
Ways to Get MLM Leads
Here are a few simple ways to get more MLM leads, just to get you thinking.
- Pay Per Click
- Drop Cards
- Buy Leads
- Home Parties
- Networking Events
- Business Cards
- Bandit Signs
- Wear a Button!
- Car Magnet
- Cold Calling
Any of these methods will work!
When it comes to leads, you are the X factor. You can give 100 good leads to a novice network marketer, and they might not sign up anyone, whereas you could give 100 average MLM leads to a pro, and they might sign up 3 or 4 people.
There are two things you must do if you want to succeed with leads. First off, you need a simple and effective way to contact people. Ideally, you must have some sort of script you can follow (without reading it), so you know WHAT to say and HOW to say it.
The second thing you need to succeed is a good follow-up system. Folks are not going to buy or sign up on the initial contact. That never happens. The average prospect needs minimum seven to twenty follow ups before they make a buying decision.
You need an automated follow up system, an autoresponder. That way you can stay in touch frequently and build up the like, know, and trust factor UNTIL the timing becomes right for your prospect.
Expectations About Leads
Most people have unrealistic expectations about MLM Leads. They don’t realize the number of people they must approach to find someone who will be interested. If you sign up 1 in 100 leads you talk with, you’re doing quite well. If you sign up 2 or 3 or more out of 100 (that you talk with) you are a recruiting stud!
Some people think they will sign up every lead they get. Yeah right! This business is a numbers game. You must talk with 5x to 10x more people than you think you will need to.
Of course, this assumes these are cold market leads! If you know the people, and have some type of established relationship with them, your sign-up rates will be much better.
For example, you might sign up 1 in 10 people you talk with (that you know) as compared to 1 in 100 people you talk with (that you don’t know).
What I Suggest You Do
There are four things that I suggest you do.
# 1: Script & Follow Up System
The first thing you need is a good script that you feel comfortable using. Ask different people in your upline until you find a script you can use. Practice the script a few times until you feel comfortable with it, so you aren’t reading it when you talk with people. After all, you don’t want to sound like a robot.
Next, set up your contact manager and autoresponder. As you generate leads, you must follow up with each lead at least 1-2 times per WEEK until they buy, die, or ask you not to! This is where the magic happens. You can automate this process with a good autoresponder. That’s what I do.
# 2: Approach Your Warm Market
The next thing you must do is approach your warm market. Fight me on it if you want to, but our business is a warm market business (unless you are a lead generation superstar). Make your list of 100-500 names. The real beauty of approaching your warm market is you can practice on these people, to help you develop the right skills and mindset.
# 3: Pick Your Lead Generation Strategies
Eventually, you will go through your warm market. Therefore, you need 2-3 additional lead generation strategies you can use. Don’t try to many strategies at once. Just pick a few strategies that sound appealing to you, learn everything you can about them, and focus on them. Within a few months you can master these strategies and generate a steady flow of fresh leads.
# 4: Taprooting
Another good source of leads is the warm market of the people already in your team. The average person knows 2,000 people by name. If you have 20 people on your team, that means you have access to 40,000 prospects by helping your team contact their warm market. If you want MLM Leads that work, I highly suggest this strategy.
In conclusion, these are my best tips on MLM leads that work. I hope you found the information helpful.
Everyone needs fresh leads. This business is a numbers game. Without a pool of fresh prospects to share your products and business opportunity with, you won’t be in business long.
What are your thoughts on MLM leads that work? Leave a comment below to let me know what you think. I look forward to hearing from you.
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