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“All leads are not created equal."
The five critical factors all leads should have.

From: Houston, TX
Sunday, 9:32 a.m.

Selling Marshmallows? See the photos here!
 

Dear Friend and Subscriber, There are a lot of wrong impressions about leads . . . some of which may well have been influenced by late-night meetings and lite beer. Leads have at least five critical factors: 1. What they cost. 2. The conversion rate. 3. Unit of sale size. 4. Repeat orders and residual value. 5. Hassle factor. Let's start with Factor #1: What each lead costs. This is an easy factor. Simply take the cost of the advertising campaign and divide by the number of leads you receive. If your advertising campaign costs $1,000 and you get 100 leads, then your cost per lead is $10.

What do selling marshmallows, bribing kids and hippos have in common? Click here to find out!

All marketers want to lower their cost per lead, but this is only part of the formula. If you concentrate only on the cost per lead, you'll miss the other four important components that may mean the difference between success and bankruptcy.

For instance, what good is the cost per lead if none of your leads convert into sales or distributors? If your cost per lead is only one penny, but none of your leads convert . . . you've paid too much for the leads.

So factor #2: The conversion rate must be part of your evaluation process for your advertising campaign.

Factor #3: Unit of sale size means how much business you get from a single sale of each converted lead. If you're selling diet products, look at the following difference:

A. Converted leads from Diet Today buy an average of $100 of diet products on their first order.

B. Converted leads from Calorie Busters buy an average of only $15 of diet products on their first order.

It doesn't take a converted lead scientist to see that leads from Diet Today are over six times better than the leads from Calorie Busters.

Factor #4: Repeat orders and residual value mean that customers who come back are more important than customers who only order once.

A. Distributors recruited from Greed & Power make a single product order of $100. They quit after one month with your networking program.

B. Distributors recruited from Hype & Shout continue with your networking program and regularly order $100 in products every month for an average of two years.

That means you receive a total of $100 from distributors in group A, and a total of $2,400 from distributors in group B. You like distributors in group B and will continue to expand your advertising campaign in Hype & Shout.

Finally, Factor #5 is the hassle factor.

What good is your campaign if it is too difficult to administer? What if every lead required several follow-up letters and telephone calls? What if many of the leads abused your good nature and took advantage of your time and resources?

If the cost to service and develop each lead is exorbitant, your advertising campaign is doomed. So, what about your leads? Do you consider these five factors or do you simply calculate the cost per lead and wonder why your advertising campaign isn't working?

Can you imagine what your life could look like if you and your team applied just some of my sponsoring tips? It might look something like my lifestyle photos!

Until next issue, happy prospecting! Art Jonak CEO, MLMPlayers.com P.S. Here's a bonus tip: Network with top network marketers from every part of the world at the next Mastermind Event or Power Marketing Workshop. Or hang out with leaders like Richard Brooke for a week on the Annual Network Marketing Cruise! You have to take a vacation anyway, so why not learn a great idea or two that will make you thousands of extra dollars next year? Click here to see photos from the cruise.		[include/sidemenu_tip3.htm]
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