If somebody just approached you and asked you to join their multilevel marketing promotion or to try an MLM Software, your first thought would be, is this one of those old scam practice?
Brief research is mandatory (because chart technique is unlawful) for you realize that MLM Promotion campaign and check if that Multi-Level Marketing promotion is genuine and a proven lawful framework. Multilevel marketing may be a set up for the distribution of product whereby participants earn cash by activity product to alternative participants within the same set up. They, in turn, create their cash by activity a similar product to alternative participants.
Pyramid schemes may be a non-sustainable business that involves the exchange of cash, sometimes within the kind of a sign-up fee, and often has no product or service.
So, what is Pyramid Plan & Network Marketing Model. We’ll explain in detail about MLM vs Pyramid Scheme ( Multi level marketing vs Pyramid scheme )
Read more on : The Real truth Behind Network Marketing Business & MLM
What is Multilevel Marketing?
Multi Level marketing (MLM) is an approach certain direct sales companies deploy to promote existing sellers to draft in new sellers. The existing sellers are paid a percentage share of their recruits’ business. The recruits are called the existing seller’s “downline.” And the seller is the recruit’s upline. Sellers also gain revenue through direct sales of merchandise to customers. Amway, the company that sells health, beauty, and home care products, is an example of a popular direct sales company that practices the multilevel marketing approach.
How does MLM work?
There are several layers of distributors in multi-level marketing. These distributors are independent and non-salaried associates. There are two ways of revenue for a distributor. Number one is the commission of trading products to consumers directly. The second means of income is through enlisting new sellers.
A seller is not rewarded when a new member is enlisted. But, they receive a percentage of profit from the sales conducted by their downline distributors.
Several distributors with a huge number of downline members do not even need to sell their products. They can earn ample revenue from the sales of their downline members itself. This chance of earning passive income drives existing sellers to establish and develop their downline teams. This enables the company to engage a more generous salesforce, and thus, open a path to a wider customer base.
Read More on what is Multi Level Marketing? – A Complete Guide
What is a Pyramid Scheme?
A pyramid scheme is a faulty and superficial business model, where a limited number of high-level members enlist newer members. These newer recruited members are required to pay an initial amount to those who enlisted them. As newer members in turn recruit downlines of their own, a share of the following payments they receive is also moved up the upline. Often known as “pyramid scams,” these schemes are illegal in many countries.
They are known as pyramid schemes because they resemble a pyramid structure, beginning with a single user on top, which then grows wider and wider towards the bottom.
Let’s look at an example of a pyramid scheme. Founder John sits alone at the top of the pyramid, denoted by the number “one.” Assume John enlists 10 second-tier people to the level just below him, where every new member is required to pay John just for the privilege of joining. Not only do those entry fees go straight into John’s pocket, but each of the 10 new recruits must then draft in 10 third-tier members of their own. Understand that the total is now at 100. These third-tier members pay entry fees to the second-tier recruiters, who must pay a share of their earnings back up to John.
Those who join pyramid schemes may experience success initially. But eventually, the number of new members tends to diminish over time. And when the pyramid scheme inevitably shuts down, the top-level members walk away with huge amounts, while the bulk of lower-level members end up with losses.
Pyramid Scheme – illegal scam
If a non-sustainable organization runs a scheme without genuine products then it can be definitely a scam. They even enroll cash primarily from individuals without delivering the products. This eventually leads to failing to cause a heavy headache and loss of money.
So as the first method, you need check whether their framework is genuine by ensuring that they provide good products or services.
Network Marketing Strategy – The Real Model
A multilevel promotion strategy is genuine and it allows an organization to introduce their product or service directly to the customer. Instead of approaching media or press for promotion, this strategy helps to promote their stuff themselves with help of organized suppliers by giving them a small percentage as a reward of promotions.
The main highlight of Multi-Level Promotion is the product submission. A supplier can get assistance from another supplier (or) hire another supplier for promotion purposes. This will be beneficial for the company in future with an increased sale which will help to gain more profit. And when the supplier hires new joins they get a small percentage of the amount. But in most cases hiring of new associates turns out to be a tedious program.
Setup components of Pyramid Schemes
Within the case of pyramid schemes, cash is charged merely for enrolling others into the theme and no real product is truly sold . Solely some folks (those who are concerned in beginning the scheme) create cash, and once no new people is recruited, the theme fails and most of the promoters, except the highest ones lose their cash.
Because the United State Securities and Exchange Commission states, “The hallmark of these schemes is the promise of sky-high returns in a short period for doing nothing other than handing over your money and getting others to do the same. The fraudsters behind a pyramid scheme may go to great lengths to make the program look like a legitimate multilevel marketing program. But despite their claims to have legitimate products or services to sell, these fraudsters simply use money coming in from new recruits to pay off early stage investors.”
Pyramid scheme compensation models
The models embody within the pyramid scheme embody 8-ball model and Matrix scheme. within the 8-ball model everyone should recruit 2 folks into the theme. These folks got to pay a total to enter the theme known as a “gift sum”. The captain or the person at the highest receives the gift cash from eight folks before exiting the theme. The remaining folks move up the theme, and this pattern continues as more folks are recruited into the theme.
Matrix scheme is also a pyramid scheme except that people are required to pay for a product in advance and wait in a queue to enter the scheme. When the recruited person further recruits a amount of people, he or she receives a product like a camcorder or television that is worth much less than the money paid, and exits the scheme. This scheme fails when no more people are willing to pay and join.
Be ready to figure for the financial gain
As is true with any venture, your financial gain depends on your ability to sell product or offer services. Any company that guarantees you cash for doing nothing isn’t being honest with you.
MLM vs Pyramid Scheme – A Complete Comparison Chart
|What is it?||Marketing Strategy||Fraudulent scheme|
|Setup||Commission is paid to distributors at multiple levels when product is sold.||No real product is sold.|
|Promised compensation||Enrollees are asked to pay money upfront in order to enroll. Members in an MLM scheme make money from enrollment fees and by selling products. Enrollees are asked to pay money upfront in order to enroll. Members in a pyramid scheme make money primarily from enrollment fees rather than by selling products.||Enrollees are asked to pay money upfront in order to enroll. Participants in a pyramid scheme make money primarily from enrollment fees rather than by selling products.|
|Product||MLM is usually used as a channel for selling tangible products||There is no product except a fake investment|
So in conclusion, despite the resemblances of multilevel promotion and chart techniques, multilevel promotion tends to be genuine and much effective than the chart techniques. For more, try our free MLM Software Demo