The network marketing business model has been around since 1932. I find it horrifying that at this point in history as a collective group, we still haven’t figured out how to make it work.
The network marketing business model should be leading the entrepreneurial awakening that is happening around the world.
How many great people have you seen come into the industry and go full-time that today are not even involved in the profession?
The majority of people who created a full-time income in this profession worked very hard, took thousands of phone calls, worked with hundreds of ungrateful people. The network marketing climb to the top is brutal for 97% of the population.
But so is the climb in any business. The difference is network marketing offers a lifestyle beyond any other business model in the world. When you do it right, the positive impact you have on other people is beyond any other profession in the world.
Every day I am more convinced that doing it right is foreign to 99% of the people involved in the profession. They know that what they are doing is not working, but they don’t know what else to do. For some strange reason, the profession seems content to repeat the mistakes of the past as long as they are comfortable and feel like they are working hard.
Most of us understand that 70% of the population is going to die broke, blaming others for their lack of success, not just financially but in all areas of life, don’t we?
Those people are not my concern, it is what it is, and I choose not to focus on that which I can do nothing about. My concern is for those that have worked hard, reached the top, and then leave the profession.
How can this happen?
It is because they never had or were taught what I call The Leadership Development Paradigm Shift. I have no doubt if you are reading this article right now, and you are not a member of our MLM Training Club the probability is high that you have never had this shift either.
Why the fact that so many six figure earners throw in the towel is not horrifying to gurus, company owners and leaders is something I simply don’t understand.
How can a profession that is built upon the concept of duplication experience so little duplication? I believe it is because people are more focused on becoming top producers than they are top leaders!
Network marketing is the most challenging, yet the most rewarding business models in the world. However, I am convinced that we make it much harder than it is for four reasons.
1) Never having what I call “The Leadership Development Paradigm Shift.”
2) Lack of patience & consistent activity than can be duplicated
3) Lack of “beginning with the end in mind” THOUGHT.
4) The allure of hitting the lottery with the next Big Deal.
Name a business model someone builds from the ground up.
Real Estate Broker
Hair Salon Owner
It doesn’t matter. What percent of people that start at the bottom and build their business to a full-time income are no longer in that business in 5 years?
Most have expanded and added new locations and leaders to their teams, right? The couple now has 5 Italian Restaurants plus their original location. We have seen this type of expansion play out over and over for those that “make it” in traditional business.
But not with the network marketing business model! Five years from the day you hit the magical six-figure income the odds are greater you will be out of the industry than have expanded your team and your income.
The reason is that people start with the wrong mindset from the beginning of their career! They are thinking about and taught to become a top producer (income earner) and not about becoming a top leader. Aren’t top producers and top income earners the same thing Dale? Not in the real world my friend. This is a distorted concept that to my knowledge only exist within the network marketing business model.
Oh yes, there is a major difference. Unfortunately, many company leaders and owners reward the wrong short term activities.
Based upon the actions I have seen over and over throughout the past 35+ years, I am convinced that as a profession we have no idea what the real definition of leadership is. Yes, that goes for everybody, especially ownership and top producers in the field.
I wrote about this nearly 20 years ago in a booklet titled Why the Masses of Network Marketers are Frustrated, Confused and Don’t have a Clue What they Are Doing. Honestly, the information covered in this booklet is more valuable for people to grasp today than when it was written. (More info at http://www.MLMMasses.com)