What Customers Expect from your E-commerce Store
It is no surprise that the best way of achieving success in any business has a direct connection with satisfying your target customers. This also applies for an E-commerce solution too.
This means if you want to start an E-commerce business knowing your customers’ needs and expectations can be of a great help for developing great solution.
Here is a list of the expectations a customer has regarding an E-commerce solution.
Absolute transparent pricing information: Statistics suggest that one of the important reasons for car abandonment lies in providing incomplete price information. Design your pricing page as clearly as possible.
Suggestion bar featuring similar products: when buying customers may want as much choice as possible. A Suggestion bar showing similar products would give him more option.
A well-equipped Search Bar: From our experience, we gave seen that web users expect something similar to are now Google’s auto-suggest feature from your search bar too.
Comparing should be as easy as 1..2.. and 3: Customers shopping online would like to compare similar products before purchasing. Your e-commerce solution should have an option of comparing two similar products side by side.
Your e-commerce solution should have trustworthy appearance: It goes without saying that customer expects that the service he uses is safe and secure. Therefore you should integrate trusted payment channels that allow one-time successful payments with no fuss.