Gary Vee posted a picture quote with these words: “You’re Not Lost — You’re Just Too Early In The Process.” It stopped me scrolling and got my attention. I had to read the sentence several times to understand it. People tell me all the time in direct messages that they […]
Read Time : 12 Minutes
With Just 9 Words, Steve Jobs Revealed the 1 Crucial Secret of Great Marketing
Steve Jobs had only recently returned to Apple, and had been interim CEO for only a few weeks, when he stood in a small auditorium to reveal a groundbreaking marketing campaign. Looking back at the video now from September 1997, it might be a nostalgic moment if you’re old enough to remember […]
Read Time : 8 Minutes
Good Leadership Is About Communicating “Why”
Executive Summary If your boss comes to you and says, “I need you take on this additional project on top of your current work load.” What is your first question? It probably has nothing to do with the mechanics of setting your alarm or re-arranging your schedule. When someone asks […]
Read Time : 7 Minutes
Why The Coronavirus Pandemic Should Motivate You To Start A Company And Eight Excuses That No Longer Matter
This coronavirus pandemic will spawn new startup companies across the world. Getty What were you born to do? Were you born to be an accountant, a marketer or a project manager? Probably not. And who started the company that you are working for? The people that started the company at some […]
Read Time : 4 Minutes
A Harvard Student Told Jeff Bezos Something No CEO Wants to Hear. Worse Was the Way He Said It
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I’ve met quite a few Harvard graduates over the years. I’ve heard it said they can be a touch self-regarding. My own impression is that some, at least, can instinctively regard others with […]
Read Time : 5 Minutes
Here’s How to Know Within 5 Seconds If Someone Is a Close Friend
Years ago I owned a house on a river. One day a hurricane was about to put my house in the river. I had about an hour to move as much as I could out of the house. Doug and I had started working together a few years before and it turned out we had a lot in […]
Read Time : 6 Minutes
5 ways to get the most out of any networking event in 25 minutes or less
The worst networking event I ever went to had everything good going for it. The food was endless and the bar was open. It was at a local hotspot that was set up in a way that was warm and inviting. Plus, it wasn’t stuffy. There were so many people […]
Read Time : 3 Minutes
Advantages and Disadvantages of Email Marketing for Modern Marketers
The right strategy is the key to successful email marketing. Without it, you could be marked as spam. If you use deceitful (even if by accident) subject lines, email people who haven’t opted in, or even something as simple as sending the wrong email to the wrong list, you can […]
Read Time : 5 Minutes
How to coach your brain to increase your attention span
The word “attention” in psychology is a catchall referring to any process that influences what information from the world breaks through and affects your thinking. The term “attention span” is the amount of time that you can spend working on a particular task, whether that is writing a report, reading […]
Read Time : 5 Minutes
Setting Your Goals Will Help You Decide When To Say ‘Yes’
I graduated from law school in 2016 and started working at Kegler Brown Hill + Ritter in Columbus, Ohio soon thereafter. I joined the litigation group because I like being a problem-solver for people when they’re going through a not-so-great time. I love to learn about the human aspects of […]