managing digital assets

No matter the size and focus of your business, it is likely that your digital assets are becoming an increasingly core part of your business infrastructure. In the US today, a full 64% of small businesses have a digital presence, a number that is set to rise exponentially over the next five years.

As your online business grows, so will your digital assets. Product photos, digital marketing materials, customer information, and video content are just a few examples of the digital assets that fuel the growth of your company.

However, as your business grows, managing digital assets will become increasingly challenging. If you want to know how to manage digital assets the right way, read this handy guide to find out. 

1. Label and File Everything

Digital asset management is all about making sure everyone in your team can access the digital assets that they need to. This can only be done if all of your digital assets are logically labeled and organized.

Make sure all of your digital assets are named according to a labeling system that groups certain similar assets together. Store your assets in folders according to the appropriate theme and make sure everyone understands how your assets are organized. 

2. Optimize Your Digital Assets

As a digital asset manager, it is important to optimize your digital assets so that they are of the highest quality and therefore more engaging to your target audience.

Optimization is an essential part of expert Digital Asset Management, which is why it is important that you use the right tools to resolution, quality, profile, and information attached to your digital assets. This will not only make your job easier, but it will also boost the effectiveness of your digital assets.

3. Keep Your Digital Assets Secure

The last thing you want is to have your digital assets stolen or lost due to poor security. Your digital assets are just as valuable and sensitive as all of your other vital business assets.

That’s why keeping your server and digital storage spaces secure is key. Antivirus software, malware detection, and threat scanning software can all help to keep your assets safe. In addition, using encrypted and password-protected files for all of your digital assets will keep them out of the hands of malicious actors. 

4. Establish Permissions 

Another key step toward keeping your digital assets secure is setting up a rigorous permissions system. It is inefficient and unsafe to allow universal access to all digital assets.

Rather, you should ensure that senior employees have admin rights and universal access, while others only have access to the digital assets that are relevant to them and their remit. This is also one way to make your digital assets much easier to manage. 

5. Use Those Keywords

What are digital assets good for if you can’t easily find what you are looking for? When creating and uploading digital assets, it is important that you tag them with as many appropriate keywords as possible.

Establish a best-practice system that tells everyone which keywords to use when creating digital assets. This will allow everyone in your team to use them more effectively. 

Beyond Managing Digital Assets 

Managing digital assets is just one important part of ensuring you have a tech-savvy business model. There are other important ways that digital tools and best practices can grow your business. To find out more, make sure to consult our comprehensive Tech Section for expert advice. 

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