In an increasingly data-driven environment, all businesses can stand to benefit from Google Analytics. An estimated 40 million website owners now use Google Analytics on a regular basis, with companies of all sizes and industries benefitting from its diverse range of tools.
If you’re wondering what is Google Analytics good for, we’re here to help. This comprehensive tool can provide you with the insights you need to find out what you’re doing right, how your target audience behaves, and what you can do to grow your operations.
With that in mind, here are five things that every business owner should know about Google Analytics.
1. Learn How Your Audience Behaves
One of the most valuable components of your Google Analytics dashboard is the User Flow tool. This shows you exactly how visitors to your site behave in a simple, straightforward, and crisp interactive graphic.
It shows you the conversion paths that your site visitors take by mapping out how they behave from the first moment that they visit your site. Such insights are invaluable for any digital marketing strategy, as they allow you to see where your most valuable traffic is heading.
2. Generate Custom Google Analytics Reports
As this comprehensive guide to understanding Google Analytics explains, you can use it to generate custom reports on your website’s performance. Using the dashboard, you can design your reports yourself, choosing which metrics you would like to include in each one.
The result is an instantly-accessible, regularly updated performance report that neatly sums up everything you need to know about how your digital presence is engaging your target customers.
3. In-Depth Engagement Statistics
You don’t need a Google Analytics certification to learn how to access all of the tool’s fascinating and detailed engagement statistics. From the main dashboard, you can find out everything there is to know about how your audience is engaging with your site.
You can find out the bounce rate, which explains how many people visit your site and leaves right away. You can find out how long each person spends on your site on average. You can even find out how many pages the average visitors actually visit while on your site. The list goes on.
4. Detailed Acquisition Data
As any Google Analytics for beginners guide will explain, acquisition data is one of your most valuable resources. This tells you which landing pages are drawing in most users, as well as which content on your site is performing best.
It tells you how users are getting to your site in the first place, whether it be from Google search results, social media, or PPC ads. This can help you fine-tune your marketing strategy and redirect resources to where they can be used most effectively.
5. Implement Data-Driven Goals
Finally, Google Analytics will help you build a long-term digital marketing strategy that is based on the data. Using the Goals function, you can set up a wide variety of engagement targets and gamify your strategy.
You can set up goals relating to how long people spend on your site or how many pages users visit, for instance. This will help you achieve long-term growth.
Learn More Beyond Google Analytics
Google Analytics is just one crucial tool that all savvy marketers should be making use of. If you want to find out what other tools are out there to help you grow your business, we’ve got you covered.
By visiting our Marketing and SEO Sections, you can access expert advice on the tools and resources that could benefit your business today. With the resources available on Everything Entrepreneur, you too can get great at Google Analytics!