How do you tell your story? 
Your credibility is everything in word of mouth marketing. Believable and effective storytelling builds trust and makes the listener want to hear more. It’s commonplace today to lie, but that leads to distrust and misuse of relationship.

To tell your story, lay a foundation of truth and then build on it with detail.

Make it interesting, make it encompassing, make it engaging by including the who, what, when, where, and why.

Finally, make it resonate with your audience. Relate to them and focus on the listener’s point of view by stepping into their shoes.

    3 Ways To Tell A Credible Story Richard Brooke  


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