It’s 2019 and the trends in the direct selling industry keep on changing. Not everyone is aware of these trends that can influence the business to a better extent. Here is a list of top 12 trends to explore in the direct selling industry.
1. Shopping – Brick & mortar or virtual?
Shopping is more a necessity and the two-most preferred scenarios are normal In-store shopping and online shopping. It’s a 50-50 deal, where some prefer to buy from e-commerce stores, the other half love to feel the touch and then, buy!
Trends change and people have many opinions and concerns in the case of shopping. Direct selling trends spread equally across the two extends. Direct selling is aimed at the market for traditional shoppers as well as for online shopping.
The direct selling industry is agile and adequate to contain any product selling methods. Affiliate programs and digital marketing boost shopping treatment; this trend can be seen in the future with advanced marketing methodologies.
2. Income source – Primary/secondary trends
Direct selling is trending as one of the major sources of income in the world economy and as per reports, more than 18 million people are engaged in this industry. At present, this business model is influencing enough to act as the primary source of income for many distributors.
People talk and engage with more people. Different age groups have their own interests, and they choose it as a major source of income or as a partial one.
The retirement period is also preferred to engage oneself in this sort of business. This trend has been seen in the past itself but at present, even the young generation (Generation Z) is trying to earn alongside the studies. Yes, the trend is upgrading to the next level.
3. Socializing through internet – Proper communication channel
Socializing is the best way to connect with people around the world and it boosts the brand reach in low-budget. It’s the awareness that keeps things going and online customer engagements are add-on advantages.
New product launches, brand awareness, lead generation, advertising media, loyalty programs and reward systems, etc. are performed using the trending social media channels. Proper and regular communication can be built over these platforms easily.
4. Technology upgrades
Trends in the direct marketing industry change over time and so is technology. New upgrades and updates gain a great advantage over the industry. From a basic version to advanced AI, the technology sharpens the business tone smoothly.
Technology isn’t a pissant spectrum, Direct selling software with advanced features is well enough to automate complete business and manage things easily. Chatbots, voice bots are presently available among these packages for the best user experience. The growth is perfect and Direct selling business opportunities are before everyone now.
5. Investor attraction
The present trend looks as if investors are happy to make a potential investment in the network marketing business and raise the fund. A high-return probability of investment keeps them attracted to this business.
At present experienced, seasoned or even beginner-level entrepreneurs are happy to invest. ICO / token sales, crowdfunding events are a part of such an opportunity. A smart game plan can make an investor earn a great fortune.
6. The self-employed status
From distributor status to self-employed status, the growth seems to be taking a trending path! As per the sources, about 7.6 million people in the USA are working in the industry as part-time builders and 1.4 million as full-time (in 2017).
As various channels open up, the self-employed status drives to be a progressive model. “Direct sales” is trending all over the world and the ‘being employed’ tag is becoming a personalized option in everyone’s career.
7. “Say no to traditional direct selling methods” change
The traditional direct selling methods are slowly getting offshore nowadays. With enhanced technology and methodologies, a new path has opened up in the industry.
Organizations are inheriting new methods for marketing, and this trend increased the sales volume at its best.
Direct selling methods have improved in time and even the distributors say no to traditional methods. From door-to-door delivery to party plan deliverables, the trend has given the world a new phase!
8. Customer perspective & distributor selling methods
Customers must be the primary choice of every business and their perspective matters. Business entrepreneurs take care of customer preference and act accordingly. Different methodologies are used to analyze the customers and distributors product taste and convincing styles. Then new methods are adopted with specific plans that match the customer perspective.
A powerful connection is established among these two groups and formulates a new trend. This course of run is currently flowing in the direct selling industry and expects to improve the customer conversion and thereby achieve product sales.
9. The compensation plan – New versions
Time has moved on and so is the marketing world. A new trend among the direct selling industry is having their own marketing plan from that of basic plans like binary plan, Unilevel compensation plan etc. Having a unique plan that can maximize the utility of resources and make a high volume of sales is perfect.
Right marketing techniques bring the right source of customers and compensation structure (bonuses, commissions, etc.) need to be more appealing and idealistic.
10. Data Analytics
Data plays an important role in direct selling business and when the “analytics” element combines, a perfect business flow can be generated. With data analytics, every part of the business can be analyzed and understand what’s missing and how to improve and other sorts of things. Big Data is a promising aspect that gives an exact insight about the business.
Future looks splendid when the data combines with data science and AI. These data give you a predictive model by providing a solution for the question – what to do in the future? Collecting the data and making it useful for future growth tends to be perfect for the direct selling industry.
11. Entrepreneurship rises up
Like the self-employment mode, entrepreneur numbers are growing up in the industry. Generation X and Millennials’ often have the courage to become an entrepreneur and face any challenge to introduce a brand in the industry. As the distributors or consultants gains more and more experience, entrepreneurship skills rise up.
Direct selling is one of the best platforms to lay a foundation and to set up their own product sales by considering the market situations and bearing all the risks involved in it. These set of skills are best for the marketplace and engage with more customers around the world.
12. Mobile world – The tiny teeny trend!
A much larger world in a tiny-teeny gadget, ever expect this to happen? The world has shrunk to such smaller devices and a mobile phone has the hardware and other support to replace laptops or similar larger framed gadgets. These devices can act as a medium of marketing for communication, social media channels, internet access, software tracking, getting connected to the world, and much more.
In the USA, about 6 % of growth in mobile visitors have been witnessed compared to the 2016-2017 time period. It’s the best platform to enhance the opportunities and widen up the business connections.
Update yourself with more trends and try to immerse yourself in the direct selling world with such trends. Following these trends will bring the best in your business, so it’s best to enhance business with it.